Branding and campaign for Urban Walkabout:
the one-stop guide to everything (sub)urban: fashion, design, food and lifestyle
Urban Walkabout publishes the Urban Walkabout shopping guides in Sydney, Melbourne and Perth - a series of convenient, free pocket guide maps of each city's popular suburbs.
To ensure the guides and displays can compete with busy (mainly retail) surroundings we created a clear and bold identity system based on directional vernacular. Besides the logo Toko created a custom made typeface, guide templates, window stickers, posters and bags.