Ten Days Arts Festival
Branding

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Scope

Identity concept, Logo, Stationery

Description

'Ten Days on the Island' is a bi-annual arts festival in Tasmania.
A unique cultural state wide event, bringing together local and international artists and performers from island cultures around the world exhibiting across the length and breadth of Tasmania.

To ensure longevity and brand recognition, while recognising the need for a bi-annual sense of excitement Toko's strategy and design for the Ten Days branding suite comprises out of 2 parts; Ten Days over-arching 'corporate' identity, and the festival's bi-annual evolving event style.

The circle, which takes centre stage throughout all collateral and the bi-annual branding suite, represents Tasmania as the centre of the art world for those ten days. The circle is used across all corporate collateral and is adapted on a bi-annual basis for an exciting and ever-evolving festival identity.


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