Description

2009, National Architecture Conference, Architecture Institute Australia

The National Architecture Conference of the Australian Institute of Architects is the largest architectural conference of its kind in Australasia. The frame work and structure of this years conference invited the profession to take a ‘Parallax’ view of the conditions of todays architecture practice.

In close collaboration with this years curators, Terroir architects, Toko developed a comprehensive identity which emphasises the concept of the ‘Architectural Parallax’.
One hero image would not do the trick, so we developed an extensive suite of imagery evolving around this years theme.

By displacing and mirroring iconic architecture and its environment familiar images become heavily estranged from its context and new forms appear. This ‘technique’ empowered us to create endless possibilities and arrangements, generating a unique ‘parallaxed’ image for each individual item within the identity suite.

Par•al•lax
1. the apparent displacement of an observed object due to a change
in the position of the observer.
2. the difference between the view of an object as seen through the picture-taking lens of a camera and the view as seen through a separate viewfinder.