Description

Love Lace, Powerhouse Museum International Lace Award

Love Lace is the Powerhouse Museum's major international exhibition presenting a multidisciplinary collection of work by 134 finalists in the Powerhouse Museum International Lace Award.

Playful and inventive, the 130 works on display represent a provocative challenge to traditional concepts of lace. Artists from 20 different countries push lace techniques in surprising new directions — knitting human hair into sculptures of human organs, crocheting steel wire into a ghostly motor engine, carving lace patterns from the body of a rusty old truck.

The Museum's need to challenge conventional notions of lace in order to attract new audiences was the key to a 'revolutionary' visual identity concept for this extra-ordinary exhibition.

The 'Lace Revolution' marketing and identity concept embodied in tag-lines like; 'Make Lace Not War', 'Not Just a Thread', and 'Open Work For Everyone!' reconsiders pre-conceived lace ideas by an execution of collateral which is both bold and provocative.
A dynamic visual identity representing revolutionary vernacular like protest signs, badges and poster walls, not competing with the works on display but offering a contrasting communicative background to the detailed and sometimes delicate lace objects.