Het Zuidelijk Toneel Theatre
Branding

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Scope

Logo, Brand identity, and Miscelaneous collateral

Description

Het Zuidelijk Toneel (The Southern Theatre) is one of the largest theatre companies in the Netherlands. The company performs in theatres, on site-specific locations and in small venues in The Netherlands and Flanders. Under artistic leadership of Matthijs Rümke, it enables a small number of chosen directors and writers to produce and perform works under the heading of HZT.

In close collaboration with the Theatre company Toko created a very democratic identity (2004),
in which the name of the theatre group and specific plays are equally present. Posters are preprinted and overprinted, a style maintained throughout the whole identity.

The result is a highly recognizable identity, which neutral and pure character enables HZT to stand out in the highly designed and sometimes cluttered Dutch theatre landscape.



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