Description

Dynamic logo and identity for DUTCH FASHION HERE & NOW at Shanghai Fashion Week.

The NOW of Dutch fashion presented itself in October 2010 at the Shanghai Fashion Week. DUTCH FASHION HERE & NOW is a complete program which includes runway shows by academy graduates and presentations by four of the most exciting new Dutch designers—as well as private fittings, a showroom and sourcing trips. DUTCH FASHION HERE & NOW creates sustainable relationships with all elements of the overseas fashion industry, including the media, buyers, retailers, manufacturers, sales agents, educational representatives and other fashion professionals. Amsterdam-based fashion-recruitment and consultancy agency HTNK invited Toko to develop a comprehensive bi-lingual event style for these exciting events in Shanghai and India.